There are a lot of things to be said about snapchat takeovers. Sure, it’s yet another platform and some might be thinking it’s just another pain in the ass app taking up space on your phone in order to stay legitimate in the social media world. However, the truth of the matter is that snapchat can be a GREAT way to market yourself and broaden your fan base, and if you learn to network with other accounts, you can uncover a social media goldmine.
Snapchat Takeovers are a not only a great way to gain new followers, but it can also be an extremely easy way to increase your revenue and let your fans gain a little insight into your “personal” world. Takeovers are awesome because you can build quick brand loyalty by letting them “hang out” with you for a day, let new people know who you are, and pimp out all your other social media accounts/links, yet time and time again I see models letting their takeover day slip by them without taking full advantage of what they have at their disposal.
There are a few things that are important to take into consideration when doing a snapchat takeover. The first being that everyone and their brother is going to ask you to do one for them. This is when I’m going to be very clear and let you know that all snapchat takeovers are NOT created equal. It’s important before agreeing to take over an account, to think about what you are willing to do for your time on their snapchat. Are you going to do an actual show? Are you comfortable with saying yes if they want you to show nudity? How many hours do you like to have control of their account for?
It’s a good idea to write down a list of how you run your takeovers. There will be some people who treat it like a business transaction, and others who are just wanting to call you the dreaded “sweetie” and “hun” and let you know that they can really help you out! *eyeroll* (If it isn’t self explanatory, the latter are the people who you should avoid.) In my experience, they are usually fanboys who think that they are “pros” in the industry because they run a couple social media accounts and have the ability to take advantage of naive girls. Not cute.
The key is to treat takeovers the same as you would any other aspect of your business. It’s not only networking but also a business interaction. You are supplying your brand for them to promote their snapchat account, and in turn they are providing you with marketing. By treating it in a strict business fashion, you will attract more of the mainstream accounts (Redtube, Pornhub, Manyvids etc.) and I can tell you from experience that those accounts are the cream of the crop in regards to takeovers. Pornhub alone has over 120,000 views on their snapchat so getting a takeover like that is a huge boost to your social media game, as well as to your brand as a whole.
What Questions to Ask When Asked to do A Takeover:
-How many views do they have? (Obviously this is an optional question, but if it’s under 1,000 views I don’t feel like it is worth my time.)
-Are they okay with you responding to messages or would they prefer to have you stick with purely posting on the storyline. (This is one that I didn’t ask at first, but you WILL get bombarded with messages and some people do not like it if you are opening them.)
-Let them know what you expect on your end from a takeover. (ex. How many hours you’d like to have it, whether or not you show nudity etc.)
-Schedule the takeover in advance. This way you can set up any deals you want to run, and have a day planned where you can devote your attention to the takeover. (Personally I schedule at least 1 week in advance)
Keep in mind that if something happens where there is a scheduling conflict, that it’s the right thing to do to let them know that you won’t be able to do the takeover. Don’t just NOT do it on the day of, I’ve seen that happen before and it looks so unprofessional.
Once you have the actual takeover scheduled then it’s time to prepare. It makes me sad to see the lost potential that happens on so many takeovers because the models aren’t using the platform to their advantage. They snap a few snaps, say hi, act cute, yada yada… but they don’t engage their audience. They aren’t CONSTANTLY reminding them of their social media handles, they aren’t running sales or spending all day on there posting an almost obscene amount of snaps. The fans want to be entertained, so entertain them damnit!
Tips for the actual Takeover
It’s important to let them know a little bit about you before you start throwing links and sales in their faces. Introduce yourself, post some silly snaps of your morning routine or some sexy snaps of you being a bad ass bitch. If you’re allowed to answer their messages, let them know that you will be answering their questions throughout the day, that way they know to start sending them. Throw out your Twitter/Insta/Snapchat handles so they know where to follow you. Then, right when they bite onto the bait on your fishing line, start reeling them in.
BAM! 50% off my premium snapchat for today only! Go HERE: xxxxx.xxxx
Then post more teasing snaps, answer a few more questions….
BOOM! Premium show tonight! See it by going HERE: xxxxx.xxx .
You get the idea. I also recommend only using one place for them to get your snapchat, If you can do one simple link for ALL of your stuff even better. People like easy, so if you have a link that says vitametavegamin.supercalifragilisticexpialidoscious.com/findme/snapchat/premium/modelnamehere, chances are they aren’t going to take the time to type it in. Streamline it, shorten it, make it easy to remember. The $10 you’ll spend a year on a domain name is going to pay itself off in no time. SNAP(modelname).com or PAY(modelname).com Easy to remember, easy to type in.
Now, I know what some of you are thinking. “It’s only snapchat, I would rather spend my time on making money” If you’re one of the ones thinking this, then you are not realizing your earning potential. At all. My highest earning day ever was on a Snapchat takeover. I brought in over $3,000 alone from sales of their fanbase in a single day. So excuses are just that, excuses.
If you aren’t sure where to start, post on your social media that you would like to do takeovers and tag promoters. Start networking and messaging accounts asking them if you can do one. Once you start, the offers will come to you. 🙂