Converting Guys into Customers on Webcam
Convert: Cause to change in form, character or function.
Converting customers is the most important part of your job as a cam model. Without conversions you wouldn’t have anyone. Just think.. Every paying client you have ever had is a conversion. Maybe not from you, but someone else was able to convince them to start spending money. If you don’t make converting customers one of your strongest skill sets than you are absolutely not fulfilling your full potential of a sales goddess.
When you strip away all the lace, frill and dildos, that’s what your job really is. A sales job. In fact, it’s one of the most challenging sales jobs that you could have. A car salesman sells a car because people have to pay to have one. People don’t have to pay for sex. They can get it for free all over the internet and in real life, so it’s up to you to convince them to not only pay for their fap material, but to make you BE that fap material.
My number one recommendation is to always be reading. Research and read books on sales techniques, how to win arguments, psychology on how the brain works, anything that you can think of that will help mold your sales craft into a force to be reckoned with.
Here are a few pro tips to get you started:
1) The Art of Subtle Selling
It doesn’t matter how many followers you have on Twitter, if all you do is post links to your content or your cam site and expect people to just click on the link and buy it every time, you are out of your mind. People don’t want to feel like they are being told to do something. In order to get people to want to purchase your product, they have to first believe in the product. Especially when you are selling yourself, you will get a much higher conversion rate if you spend some time letting them feel like they are getting to know you. Talk with them, have inside jokes, let them into a little bit of your life so they feel like they have a connection beyond the links that you tell them to click.
From there it’s always easier to make a sale. By building connections, you are building brand loyalty, which will make you more popular in the long run. The more popular you are, the easier high volume conversions become. People want what everyone wants, and to make anyone want you, you have to be real to them.
Once you start showing your personality by talking with them, letting them see some of your day on snapchat, hanging out in your cam room, then you’ll be able to start soft selling everything without making them feel like you are pushing for a sale.
“Man, I don’t know why no one in here has gotten my tits out. Whats up with that? I know you want to see them, they’re F**cking phenomenal”
This will create the feeling of them having the idea to tip you for a flash. The key word is their. Was it really their idea? Of course not. You just created the illusion of them coming up with the thought of “Hey, why hasn’t anyone tipped her to flash us? I would definitely want to see her gorgeous, amazing, succulent breasts.” Okay, maybe they wouldn’t think it in those exact words, but you get my point.
Alright, that was a really obvious example but you get what I’m trying to say, don’t you? You don’t always have to say “Let’s go exclusive” You can be creative with it and make them think that it’s their idea. You’ll end up converting people who never would have dreamed of spending their money.
2) You Giveth and You Taketh Away
This is one of my personal favorite tricks. Back when I was a bartender I used this all the time on my bar guests and it worked flawlessly. In a cam room, it works even better.
I’m going to use snapchat as an example, but this will work in any aspect. I keep my snapchat public except for when I switch it to private settings for my premium members. I only allow my premium members to send me messages, but every once in awhile I will announce that I’m going to open up my snaps to chat.
I always get bombarded with messages, and I really just hang out with them and chat back and forth. I don’t mention anything about them buying premium, or purchasing any of my content. After we’ve gotten into the really great parts of the conversation, I close my snaps. Right before I close them I let them know that talking to them was fun and if they were a premium member they would be able to chat with me anytime they wanted, and then I let them know where they can go to buy it.
I do the same thing with Gold Shows on Streamate. I will start a countdown, but if it doesn’t hit my goal then I don’t do gold shows for the rest of the week. This way it lets the guys know that I don’t have to offer them a discounted show, and that I’ll only continue if they make sure to make it worth my while.
This method has always resulted in sales for me. You giveth and then you taketh away. They will want that sunshine to warm them up again, so they’ll pay for it now that they know what it feels like.
3) Hard Sell/Soft Sell
I like to alternate my sales techniques. I’ve messed around with a million different ways to convert new people and the one that works best for me is an on week and an off week of alternating between hard selling and soft selling. The first week I will be constantly pushing my links in their faces, reminding them about where to go and what to buy. Basically, I’m making it impossible for them to forget, opening up my snaps and chatting, running specials and deals. Then the next week I back off, and rarely mention it. Instead of telling them how to buy premium snapchat, I simply let them know that I’m switching over to premium. I’ll make comments about a new video that I’m making, or how much I love getting to read the
custom scripts I get. I’ll open up my snaps and tell people to message me if they have questions about anything, but I don’t elaborate.
By teasing with what they could have but keeping the access to it just out of their reach, almost like they have to work for it, can make them want to have it that much more. Then, when you do give out the information, people will dive for it like it’s the last drop of water in the Sahara, simply because they don’t know when they are going to get it again.
Wax on, wax off young grasshopper.