Famous words to live by (literally) and they were said by none other than Apples own Steve Jobs. He knew what he was talking about, obviously. Although he was speaking in terms of computers, it really is a great motto to live every aspect of your life by.
Stop looking at competition and thinking of how you can do things better than them. Think about how you can do things differently. For example, you watch another cam girls room. You say to yourself “Man, she is really awesome at the hard sell.” She’s constantly pushing for a sale, like a used car salesman that never gives up and never lets you leave without signing on the dotted line. Now, you try and copy what she’s doing down to a T and you may be successful, hell, you may even be better… but let’s think for a second about how we could do things differently instead. How about mixing soft sells with hard sells? Mixing the art of the hard sell and using it with a subtle sell delivery.
When it comes down to it, there is nothing that you can do that will ever be exactly the same as what another person does. That’s why you can always tell the difference between an original and a copy. Sure, they might be almost identical but they never quite match up. Why would anyone want to be a copy of something else anyway?
Let’s take an example of affiliates for big box cam sites. A lot of models do not like white labels because there a few bad eggs that unfortunately give a bad name to the whole bunch. The models complain about them recording their shows, posting them on tube sites, tweeting out their pics without tagging them, associating them with not so good studios, the list goes on and on. Constantly there is something going on in this realm. There is always a model who is trying to get their shows taken down off of an affiliates site only to get the run around by said affiliate.
The models are upset because their brand is being used and they aren’t getting any type of credit for it, and if they point it out then they are talked to like they aren’t worth a damn. It can be a pretty nasty system. So here’s where the “Think different, not better” comes in. Instead of thinking about how affiliates should do things better (which we all know will not be changing any time soon.) We should be thinking about how we can do things differently. Imagine if 10 models created white labels, and then also created affiliate programs for said white label. Then each model signed up for the others affiliate program, and traded promo content for each other. All of a sudden, instead of having the affiliates steal your content and not give you credit… you as the model are taking control, and all of the models are making each other money by using the models affiliate link when they use their brand to promote their white label. Still with me?
It doesn’t get rid of the problem, but if you can’t get out of it, then you might as well get into it. This would put much more industry control in the hands of the models, as well as provide a supportive
community for everyone to come together and constantly make each other money. Next thing you know, the affiliates that aren’t models don’t have the same type of access to the promo materials (because models aren’t creating it voluntarily for them, like they are for the models they are signed up as affiliates with) and so who starts to be the big bread winners? The models.
Another example is Snapchat. Models started out on snapchat with either just a public snapchat or a private snapchat. Then after debating on how to do it better, most models created two separate accounts, one for the public and one for the premium. This is all well and good and serves its purpose, however, it’s a lot of work to run two separate accounts. So instead of doing things better, how about we do them a little differently? Create ONE snapchat account and run your private and your premium from the same account. (You can do this by going to your settings and changing who can view your story from Public to CUSTOM. Even after you switch back to public view, the snaps posted on your storyline during the custom setting will only be viewable by those who were on the approved list.) Voila! A way to do things differently.
Are you picking up what I’m laying down yet? Obviously the examples above are just that…examples. You can mix and match and try different things out to see what works for you and what doesn’t. But the truth of the matter is that until we stop trying to be cookie cutter versions who compete with each other using the same type of style and hustle, we won’t be living up to our maximum potential. So I urge you, I implore you to start doing yourself a favor and when you are getting ready to log on to your cam room, or film a new video, or start a new project… that you take a second and start think different, not better.